Pepsi New Bottle

This product image provided by Pepsi shows the new shape for the 20 ounce bottle. The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multiyear deal to sponsor the Super Bowl halftime show and a wide-ranging deal with the pop star Beyonce. (AP Photo/Pepsi)