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In a world where there is an increasing dependence on virtual interfaces in the form of computer, tablet and phone screens, there is been a natural desire to hold on to familiar pasts. While a touchscreen device offers unlimited possibilities for interface innovation, we’ve found ourselves peering into a reflection of obsolete pasts–vestigial pieces that only exist to make us feel comfortable about the future. Why is this? In a time where humans are creating new technologies at an incredible pace, we should be focused on how these can best be nurtured rather than weighing them down with our past. In order to free ourselves for true innovation, we need to rid ourselves of our dependence on skeuomorphism.

 

What is a skeuomorph? A skeuomorph is a design element that imitates a feature that was functionally necessary to an original design, while being merely ornamental in its current state. For example, a modern “engineered hardwood” floor may have a printed wood-grain pattern on its surface. While the engineered material is likely a vast improvement over natural wood—with no warping, staining, or cracking to worry about—the idea of real wood is familiar and comforting to us. After all, few people stand in awe of the perfectly aligned particulate beneath our feet. Another example is window mullions—the dividing bars of a window pane. While at one time these were necessary to divide individual pieces of glass, we now have the capability to produce more efficient glass panels at any size, rendering a grid of smaller panes obsolete. Still, we have a cultural connection to those bars, going so far as to superficially glue them to a window that is perfectly functional without them.

 

 

This theme is nothing new. From hubcaps to greek Greek columns, pleather jackets to flame-shaped lightbulbs—this idea is instilled in us. It has only been with the rise of the on-screen interface that we’ve seen how deeply ingrained skeuomorphism is within human culture. One of the earliest adaptations in the computing world is the file folder. Most of us use tabbed file folders everyday. But, how many of them are physical folders? I see 15 folders on my desktop right now and not a single one is made of paper. Rather, they are made of pixels, and hold nothing but 1′s and 0′s. If you save a document, likely you will be clicking on an icon shaped like a floppy disk. Yet, when was the last time you saved something to a physical floppy disk? I haven’t even seen one in a well over a decade.

 

In recent years, Apple has been at the forefront of the skeuomorphic interface. Their iBooks are neatly displayed on a wood-grained bookshelf and all calendar events are posted in a leather-bound planner. Are these visual cues necessary? Will a user lose all reference for their task if they are not reassured by objects from the real world? As a designer, I feel there is a better solution. Microsoft—not known for their design chops—has challenged Apple’s direction with the introduction of Windows 8. With a heavy dependence on typography, blocks of color, and simplified icons, Microsoft hopes to break current trends. This week Apple has taken note, firing their lead software guru Scott Forstall, who along with the late Steve Jobs is a proponent of the skeuomorph.

 

 

While it has yet to be seen whether consumers will respond well to the lack of real-world-reference in early stages, it seems to me that this is the direction that we need to move. We need to embrace technologies as they apply to us now, not as they once did. But what of the future? Will we one day be using some unfathomable device in which its book reader feature looks like an old-school iPad? We’ll have to wait and see.

 

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LCA stands for: lifecycle assessment. This is a new tool that Kraft Foods has started using to measure its footprint on every step it takes to make a product, deliver it and consume it.

How you ask?

The LCA is based on the multi-year footprinting project Kraft Foods recently used to map its impact on climate change, land and water use. With help of LCA, the company can measure how product and packaging innovations improve on previous designs.

An example, given by Kraft, of utilizing LCA in the United States is their “YES” Pack salad dressing.  The Kraft YES Pack salad dressing team used LCA to prove their design has a reduced environmental impact, because they used 60 percent less plastic packaging than the previous container.

Kraft believes that LCA is a key component in their sustainability journey. Roger Zellner, Sustainability Director for Research, Development & Quality says, “It gives us a competitive advantage, as we now have more insight into how to reduce our products’ footprints, find efficiencies and validate and explain those benefits to customers and consumers. Together, we’re focusing and working smarter and communicating better, which is good for the environment, people and our business.” (Source)


 

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Have you ever thought about drinking a juice box and then instead of throwing it away, eating the box? Well apparently, according to Harvard University professor and biochemical engineer David Edwards, it can be done.

David Edwards invented containers for food and drinks which can be disposed by eating them. “The idea was to try to create a bottle which was based on how nature creates bottles” Edwards explained. The edible containers are made out of so called “WikiCells”, natural food membranes held together by electrostatic forces. Harvard describes WikiCells as “thin delicious membranes with significant water diffusional resistance and adjoined shells that allow for stability of the WikiCells over long periods of time”. (source)

edible packaging 1 Edible Packaging To Help Save The Environment

Edwards thinks that the edible containers will be seen first in restaurants. But the plan is to see them as soon as possible as well in homes and offices, for delivery and purchase in stores. The biodegradable WikiCells can be produced in various sizes and shapes and they can contain solid food as well as liquid.

The idea behind it is to reduce the disposal of plastic, especially in places of the world where the disposal and recycling of plastic still causes human and environmental hazard.

But lets be honest…would you like to go to a restaurant and eat not only the food that you ordered but also the plate it came on? Or would you eat the juice box itself which was shipped from the other side of the country, standing on the supermarket shelf and had been moved and touched by who knows how many people? Of course people are in favor of going green, but would you go this far?

 

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Even though we normally talk about design on this blog, we of course are always paying attention to new trends and new innovation. Although this may have been premiered a few months back, I found the need to share this new product called YUPOClear.

If you are in the design or packaging field, you know how important color matching is to your brand and its identity. You can say that your brand color is blue–but as we all know the number of blues out there are endless. This new technology is designed to provide a no-label look with the convenience of pressure-sensitive labeling. The ultra-clear label stock eliminates bottle-to-label color matching for colored and opaque packages, and it is 100% recyclable.

YUPOClear Attributes:
YUPOClear possesses the attributes that designers, brand managers and manufacturers require for extraordinary results:

  • Eliminates bottle to color matching – always exact resin color allowing your brands true colors to show through
  • Allows for multi-color bottle creation – not possible before
  • Increased label size possibilities – more space for brand message
  • More control over your visual design language
  • Like all other IML options, YUPO Clear reduces cost compared to other decoration methods

YUPO For Bottle Labels and Packaging

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Did you know that June 29, 2007 was the original release of the iPhone?
Time has most certainly flown by, and in four years we all know that a lot can change-but in the world of technology 4 years is like feels like forever! In case you don’t remember, here’s what the original iPhone used to look like:

In case you forgot, or if this was before you were an apple advocate, the first Apple iPhone had the following list of general features going for it:
• Thickness: 11.6 mm
• Camera : 2 megapixels
• Storage: 4 GB
• Price: $500

As we all know a lot has changed and will continue to change as technology becomes more advanced. I know that I didn’t get a cell phone until I drove in high school, and now I cannot imagine not having it! But the iPhone has without a doubt changed the way a cell phone is viewed and used. Whatever happened to just a phone call? This little device is a lifesaver for some–for example when lost you can find directions. Or in other cases, a way of life–in doing business, finances etc all from the road.

So as previously stated, four years have gone by since the original iPhone was released. We know that technology has continued to advance, so let’s compare the original iPhone (above) to the iPhone 4. (below)

iPhone 4

Has the same style which we all know how important brand recognition is. The iPhone 4 features more of a square shape rather than completely round. At the same time the phone is holding true to its original design, a touch screen format with the single home buttom located at the bottom.

• Thickness: 9.3 mm (about 2.3 mm less than before)
• 5 megapixels
• Storage: 16 GB
• Price: $200
* Faster processor
• The App store
And for all of you apple fans you know how much of a difference these upgrades make!

So it goes without saying that technology falls under that idea that, “some things do get better with age,” right?

As you read this may even be old news! Rumors on the iPhone 5 are all over the place! Rumors like:
• Curved Glass-display
• 8MP camera with dual-LED display
• A5 dual-core processor
• Worldphone Design
• Voice Recognition
• Glasses Free 3-D

Woa–so much more than a phone!

To learn more about some of these rumors click here

Iphone Comparison info courtesy of CNN

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