Minimizing Package Details

As I was browsing the Dieline, one of our favorite sites, I came across this article.
I was intrigued to view the opinions as well as the visuals to go along with this study. What if you took a brand logo down to its absolute minimum? Would it help or hurt the brand?

Guinness was the first that Mehmet Gozetlik of the design collective Antrepo looked at.

Some might work at this 4th most simplistic level because of the brand equity that has already been established.  Would you still recognize it in the liquor store? Chances are yes. The can, color and taste will be the same.

But what about M&M’s? It almost looks like their original packaging!

So as some may indeed work at the 4th level of minimalism, most would work best at the 3rd level. The 3rd level would be where the logo itself stands out on a colored field within or with a certain shape (such as Pringles). If you took the image away I am not sure that it would have the same impact?

Would RedBull get as much recognition? Sure the can is the same shape but it has lost its signature color scheme…what do you think?

To read the full article, click here.