Private Label Redesign

On the W we always talk about big brands and big changes. What about the in-house brands or smaller mom and pop shops? Today, we are featuring a private label package re-design from Publix.

Not only did they re-design their package, they thought ahead and made an entire system for their products. This system provides consistency and reinforces their brand. For their candy in particular, their approach here gives consumers what they want–simple, cut to the chase packaging but in a playful yet simple way AND a window to see the actual product.

Personally, I think that the use of color is awesome. I love the fact that the product windows are of a different shape depending on the item. Although each package is not identical, through their use of identical logo placement, color blocks and fonts there is enough brand awareness. It goes to show you that just because it is a store brand, doesn’t mean they were skimping when it came to design!