Putting the fun back into promotions…

Although parents may look forward to it, most children and or young adults never like to think of back to school, much less see all of the promotions mid-summer. When I saw this co-branded back-to-school promotion, I thought to myself that this was pretty cool.

Steering clear of the typical paper, pens and art supplies aisles, Crayola has gone into the dairy section! Crayola has partnered with Kraft and PollyO  String Cheese in launching a back to school promo that will run until October.

During the promo, all consumers that buy these cheese brands will receive a $3 off coupon off of Crayola products. The package design of the cheese products was changed to resemble Crayola’s iconic crayon boxes. Each cheese stick’s wrapper is stylized as a Crayola crayon in different colors. Talk about a disruptor within the cheese shelf, but an added bonus with $3 off of Crayola!

The promotion includes in-store displays, banners and shelf-talkers. Web site cross promotions is rolled out on KraftBrands.com and Crayola.com, also offering free downloadable kids’ activity pages (on Crayola web site), and links into string cheese recipes (on the Kraft site).