Inaugural Post: Color Coding

Color coding is one of the greatest tools in a designer’s bag of tricks. Color can accomplish so many things without a change in form or content. This allows a brand’s product range to be completely unique from variety to variety, while maintaining a cohesive brand ‘look’. Each variety—through color—may connect with the consumer instantly. The consumer can identify and select the variety that they have come to know and love, quickly and easily. Color becomes an emotion; an instinct; and may elevate expanding brands to an iconic level.

Check out some beautiful and effective examples below:

Credits: Evol Bowls, (In-House); MyGo, B+T; 8th Tribe, Curious; BOS Iced Tea, The President; Jack Daniel’s Ready to Drink, (In-House); Marks & Spencer Infusions, Stuart Kolakovic