What took so long?

Question: When it comes to oatmeal, how to you get it from the canister to your bowl? Do you use a scoop to prevent a mess? Make a mess?

What if I told you that PepsiCo created a new “Easy Pour” feature? Sure you may have seen those metal pieces on lets say sugar or salt, but this feature is different. Check it out. 

The new top to the canister features perforations on both the right and left side of the paperboard. Within minimal graphics, the directions on how to use the Easy Pour are simple and clear.  The new top provides consumers with three choices: the right or left for a more controlled pour and the third option being to remove the entire top.

How did this just happen now?