A Facelift–without needles

Updates. Newer version. New post. New Arrivals–words and phrases we are used to hearing just about every day. With the way of the world sometimes its hard to keep up, especially when it comes to your business presence. Even though a company starts with a logo, and grows with that logo– over time that same logo may need a little face lift to keep with the times.

Lucky for designers, we know what to do.

Here are two examples of how we here at Works Design Group have done this for our clients.

Water Lilies Foods is a private label food manufacturer of mouth watering Asian cuisine. Located in Astoria, NY, Water Lilies provides a wide variety of Asian gourmet specialty entrees and appetizers, with some items both USDA organic, and vegetarian. Water Lilies came to us in need of food photography to showcase their items. Starting with photography, then a catalog and later a website we, along the way, gave their logo a face-lift. We stuck with the original concept however, gave it much more sophisticated look and presence which we carried throughout their new marketing materials.  (to check their other materials click here.)

Another client, A. Meyers and Sons Corp. came to us with the need for a package design. They created a kit specifically for fashion design students- a large portfolio case filled with specific rulers that they would need. In the process of creating a unique package design, we visited his logo. Of course, it was not what he had originally intended to do, however once we showed him how it could look–he was sold on the idea. A bit more modern and easily identifiable.

Okay, so there were a few of our examples, now how about some of the big guys…

Courtesy of: Logo Design Love, Function Web Design & Development, google images

A. Meyers and Sons, Inc, Water Lilies Foods and Works Design Group, LLC.