That brand that keeps on going

Budweiser, one of the most popular beer brands in the U.S. never seems to fail when it comes to staying on top. From catchy radio campaigns, to unforgettable Super Bowl commercials, Budweiser has maintained its status and continues to set the bar high.

As you may have read, awareness is key for brands, especially those within such tight competition. Budweiser, yes, they consistently keep up with their ads, and come up with new and creative ways to promote their product or make it stand out. A small example- the red can tab. Something small, but no other brand had done it at the time. However, what I admire most about them and what is probably the most important–they never stray too far from their origins.  Take a look at this timeline as I could call it. The evolution of the past few Budweiser cans.

Regardless of the subtle or major changes, you can always tell that it is a Budweiser can.  With the newest design (right) the bow tie is the focal point and is complemented by the time-honored Budweiser creed and Anheuser-Busch medallion.

Rob McCarthy, Vice President of Budweiser says,

“Our refreshed packaging design gives Budweiser an updated look, which dramatizes the iconic Budweiser bowtie and incorporates the brand hallmarks that loyal Budweiser drinkers will recognize and appreciate.”Budweiser’s new “bowtie” can and secondary packaging designs will be the global standard as the brand continues to expand internationally.”

Frank Abenante, Vice President, brands, AB InBev says:

“This new visual identity is one of many steps in our quest to reinforce Budweiser’s role as a true global beer brand. Together with our unifying global creative idea, the new global packaging look and feel will reinforce Budweiser’s bond with consumers around the world.” (source)

As you can see below–even though the design for the can runs vertically, the designs for the multi-packs are horizontal.

What do you think?