New Package & New Incentives

As you may have seen throughout previous blogs, both Coca Cola (original) as well as Diet Coke have premiered new package designs. Noting that they are in their 125th year in business, we know not all of their products have been around as long. That is not to say that change shouldn’t happen across the board.

Take a look at the new Coke Zero. Notice the simplicity of the design, but the new impact the packaging makes.

So sure the look has changed, what else? To keep things changing and to broaden the spectrum for consumers, Coca Cola has teamed up with Sports Illustrated now that football season is approaching to form a new program for the die-hard football fan. This new program being introduced will offer exclusive content, VIP game access, once-in-a-lifetime fan experiences and thousands of sweet prizes to help those hardcore fans enjoy everything about the game they love.

So what Coke will do is feature a will feature a series of videos developed by SPORTS ILLUSTRATED® that take fans deep into football’s most heated, stalwart rivalries. Each video also provide the kind of insider pre-game information that only SPORTS ILLUSTRATED® reporters can uncover. In conjunction with EA SPORTS™, Coke Zero Black Edition also will offer an inside look at the company’s design labs where fans can see how games like NCAA® Football 12 are made.

Fans can also enter a sweepstakes to win a multitude of prizes and packages online through entering, sending texts and much more. So finally a way to get rewarded for drinking your favorite product! Will those who don’t drink Coke Zero suddenly jump ship?

To find out more visit: cocacola