New and Improved

When it comes to moms and buying items for their children, they want nothing but the best. They want something that they trust, and a quality that they can rely on. Most of the time a mom is accompanied by her children and shopping may not be so easy. Therefore, having a product that is easily recognizable and a repeat purchase would be an ideal scenario.

But in the interest of this blog, lets look at the new package design.

OLD:

NEW:

First, color–a re-vamped teal. This new brand mark communicates pure and mild and is appropriate for display in the baby’s nursery. In addition to the “Gentle Naturals” brand identifier, the words “Baby Therapeutics” were added to the name. Finally, several leaves were incorporated around the “Gentle Naturals” logo to support name recognition.

Something that is becoming more popular because it seems to effective–color coating. In this instance, along with the product descriptor particular colors that speak to each product attribute were worked into the design – Tummy Soother is soft green, Eczema Relief Wash is pink and Eczema Relief Cream is orange. A soft blush was added to all, echoing the color block that gently fades toward the brand mark.

But wait, where did the baby go? Well apparently these packages looked so similar that consumers wound up buying the wrong product! Solution: remove the baby and play up the color coating!

The new design proves clean and with the addition of the “baby bracelet” gives the appeal for parents to set this item out on display as a decorative item–which according to the design team was a key design goal in order to create word of mouth visitors.